Everything we use, wear, buy, sell and eat takes water to make.
Water problems are often closely tied to the structure of the global economy. Many countries have significantly externalised their water footprint, importing water-intensive goods from elsewhere. This puts pressure on the water resources in the exporting regions, where too often mechanisms for wise water governance and conservation are lacking. The water footprint of US citizens alone is about 2842 cubic meter per year per capita. About 20% of this water footprint is external. The largest external water footprint of US consumption lies in the Yangtze River Basin, China.
Did you know that water scarcity affects over 2.7 billion people for at least one month each year? Not only governments, but also consumers, businesses and civil society communities can play a role in achieving a better management of water resources.